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The Connected Consumer and the New Decision-Making Cycle

Cover

As customers become more connected via mobile devices, social networks, and other applications, your sales and marketing processes need to evolve as well. These communication channels not only provide you with new opportunities to reach your customers, but to learn more about them.

This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey, including:

  • Cross-channel campaign management
  • Marketing performance optimization
  • Web analytics
  • And 1 more
Vendor:
IBM
Posted:
18 Feb 2014
Published:
28 Feb 2013
Format:
PDF
Length:
17 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.