Personalized Marketing and Web Analytics

Personalized Marketing and Web Analytics

Cover

Today marketers face the challenge of improving marketing returns at a time when conventional marketing techniques are increasingly ineffective and real-time dialogue is becoming a norm.

For maximum impact and return, marketers must go beyond segment marketing and click reporting and create a personal dialogue with each visitor. Behavioral web analytics can fuel this personalization process by providing specific insights about each segment and individual.

In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.

Vendor:
IBM
Posted:
01 Mar 2014
Published:
28 Feb 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Safe Harbor