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Gaining and Executing a Smarter Understanding of Customers

Cover

In today’s world of consumer empowerment, customer acquisition and retention hinges on your ability to anticipate and act on changing customer demands. CRM is only one piece of the puzzle – to truly excel, you need a customer engagement strategy.

In this report from Frost & Sullivan, learn how you can gain a smarter understanding of your customers with an effective customer engagement strategy. Inside, discover:

  • The changing customer contact milieu
  • Collaboration choices and challenges
  • Next steps for moving forward
  • And more
Vendor:
IBM
Posted:
11 Feb 2014
Published
11 Feb 2014
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.