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Gaining and Executing a Smarter Understanding of Customers
In today’s world of consumer empowerment, customer acquisition and retention hinges on your ability to anticipate and act on changing customer demands. CRM is only one piece of the puzzle – to truly excel, you need a customer engagement strategy.
In this report from Frost & Sullivan, learn how you can gain a smarter understanding of your customers with an effective customer engagement strategy. Inside, discover:
- The changing customer contact milieu
- Collaboration choices and challenges
- Next steps for moving forward
- And more