sponsored by Hewlett-Packard Limited
Posted:  05 Feb 2014
Published:  05 Feb 2014
Format:  PDF
Length:  5  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

While analytics has the potential to transform the customer experience, it can also be culturally disruptive. To get the most out of this technology, IT and marketing need to join forces – and embrace digitization.

In this expert report from ComputerWeekly, learn more about the digitization imperative and how your organization can revolutionize customer experiences. Topics covered in this resource include:

  • The need for collaboration between IT and marketing
  • CIO priorities and the push for digitization
  • Case study: NASCAR drives digital success
  • And more





BROWSE RELATED RESOURCES
Analytic Applications Software | Business Intelligence | Business Intelligence Software | CRM | CRM Analytics | CRM Analytics Software | CRM Best Practices | CRM Services | CRM Software | Customer Data Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Support Software | Data Management | IT Management | Marketing

View All Resources sponsored by Hewlett-Packard Limited

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement