The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention

The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention

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In today’s market, data is everything—but just having analytics is unfortunately, not enough. Today, a competitive business needs to have the right predictive analytic strategy to get insights to the future of their customer’s needs and wants, not just in the here and now—do you know where to turn for this type of competitive edge?

Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.

 

Vendor:
IBM
Posted:
05 Feb 2014
Published:
05 Feb 2014
Format:
PDF
Length:
5 Page(s)
Type:
White Paper
Language:
English
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