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Content and the Next-Generation Portal Experience
Today’s website needs to be both fast and engaging—but with emphasis on the latter. But here’s the thing with engagement, it has two parts. First, customers expect to receive relevant content in regards to their web-commerce needs, and second, there’s the less well-known side that comes from enabling customer self-service.
In short, you need to have the right blend of content and services in your website, something that is getting harder and harder to achieve without the right tools and knowhow—ask yourself; do you know where to begin?
Consult the following white paper to uncover how you can integrate your portal infrastructure with WCM to deliver a completely engaging web experience to the customer. Learn how you can:
- Create better content with higher agility
- Improve web experience and efficiency
- Increase customer loyalty