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Managing Content for Global Brands: Considering e-Spirit
The need for a cost-effective way to reach a global audience is only growing, causing savvy organizations to turn to the online channel – but success hinges on your ability to choose the right Web content management tool.
This analyst report details what you should look for in a WCM system, and evaluates one vendor’s content management offering. Read on now to learn more, and discover:
- Web content management buying criteria
- The integration requirements of WCM
- Challenges and opportunities
- And more