sponsored by Hewlett-Packard Limited
Posted:  06 Feb 2014
Published:  06 Feb 2014
Format:  PDF
Length:  12  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

Traditional BI tools are insufficient in today’s world, where 80 to 85% of data exists in an unstructured form. At the same time, consumers are becoming more informed – and demanding – than ever before.

Business survival hinges on your ability to harness cross-channel data to improve customer experiences and meet constantly changing expectations.

This resource introduces a data management and analytics approach that gives you the power to do just that. Read on to learn more about:

  • Today’s consumers: Expectations and demands
  • The opportunities and challenges of information
  • Harnessing the power of information and analytics
  • And more





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