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E-Guide: Mobile CRM and Analytics for Sales Enablement
Customer relationship management (CRM) analytics involves delving into customer data to make smarter business decisions and to offer customers a more personalized service. However, with sales reps constantly on the move, organizations must focus on providing this data in the field.
Access this expert e-guide to explore how mobile CRM and CRM analytics for business and sales departments have led to higher close rates and better engagement with customers. Get advice from analysts at Forrester and Constellation Research as well as real-world sales reps on learning more about your customers and making the most of that information.
Specific topics covered include:
- Engaging customers with mobile devices
- Choosing a CRM platform
- CRM analytics tools and techniques