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Survival Guide: Marketing in a World Without Cookies
Did you know that 65% of US consumers delete their cookies? Or that 39% block cookies altogether? It's clear that the traditional marketing tactic of third-party cookies won't hold up in today's marketplace, as consumers access websites from more devices and are increasingly concerned about privacy.
In this guide, explore three ways that permission-based marketing is replacing traditional third-party cookies, and how you can change the way you collect data to better connect with your customers:
- Responsible access to data
- Access to users' social graphs
- Cross-channel unification