Survival Guide: Marketing in a World Without Cookies

Survival Guide: Marketing in a World Without Cookies

Cover

Did you know that 65% of US consumers delete their cookies? Or that 39% block cookies altogether? It's clear that the traditional marketing tactic of third-party cookies won't hold up in today's marketplace, as consumers access websites from more devices and are increasingly concerned about privacy.

In this guide, explore three ways that permission-based marketing is replacing traditional third-party cookies, and how you can change the way you collect data to better connect with your customers:

  • Responsible access to data
  • Access to users' social graphs
  • Cross-channel unification
Vendor:
Gigya
Posted:
29 Jan 2014
Published:
31 Dec 2013
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English
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