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Deploying the Retail Information and Analytics Hub
The relationship between retailers and consumers has seen dramatic change in recent years, as tools such as social media, e-commerce, and mobility have empowered the customer with more information about products and services before they make a committed purchase.
Instead of backing down, retailers must capitalize on these omni-channel opportunities.
In this informative white paper, explore how retail organizations can leverage data such as promotions and responses, web tracking, and online social interactions, to procure hard analytics. Read on to learn how harnessing and collecting data allows for better understanding of historical performance, predict future customer behaviors, and support profitability management and fraud detection.