According to many industry analysts, text analytics, sentiment analytics, and other forms of unstructured content analytics hold quite a bit of promise for the future. Unfortunately, that doesn’t mean that companies are properly using these technologies for real business value in the present time.
With proper analytics in place, businesses stand to gain data insights for sales opportunities, business process focus, as well as the right intelligence to drive faster and more accurate business decisions. As such, many IT leaders are looking to build a business case for content analytics but do not know where to begin.
Access the following expert e-guide to reveal the best practices for building a strong business case for content analytics software for today. Gain insight to use cases of successful content analytics, uses in social media, and much more.