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Retailer Maximizes ROI on Digital Investments with Agility and Self-service
A Fortune 100 retailer was having trouble getting the most out of their digital and social media data. They lacked complete visibility across various social media platforms, could not source social media data outside of the existing reporting interfaces, and had no way of getting social media data without coding against the APIs of various media sites.
In this brief case study, learn how this retailer leveraged a cloud-based integration technology to achieve rapid integration of social media data across a variety of channels. Explore their integration strategy and discover the other benefits they experienced, including:
- A flexible and extensible way to secure social media data
- Improved customer engagement with their brand
- Easy interaction with the APIs of social media sites
- And more