sponsored by MicroStrategy Incorporated
Premiered:  27 Jan 2014
Language:  English
ABSTRACT:

AutoTrader.com's sales reps were struggling with accessing customer and sales data when they needed it in the field. They needed to consult several different websites and Excel spreadsheets to get the information they needed for a meeting, which wasted theirs and the clients' time.

So when AutoTrader looked for a more efficient, effective way to put data into the hands of their sales reps, they turned to a mobile application.

In this brief video, learn how AutoTrader mobilized their sales force with a custom iPad app that gives them access to critical customer and sales data anywhere, at any time -- so they can maximize their time with clients. Discover the specific benefits they experienced by watching now.






BROWSE RELATED VIDEOS
Mobile CRM | Mobile Device Management | Mobile Workers | Sales | Sales and Marketing Software | Sales Representatives

View All Resources sponsored by MicroStrategy Incorporated

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement