sponsored by Hewlett-Packard Company
Posted:  22 Jan 2014
Published:  23 Jan 2014
Format:  PDF
Length:  3  Page(s)
Type:  White Paper
Language:  English

Customer engagement expectations are at an all-time high. The rapid adoption of handheld mobile devices has heightened these expectations, as customers now expect to be served at any time, wherever they may be.

This means that enterprises need to focus on more people than on technology, since the success or failure of an implementation is dependent on the adoption rate of the application by customers.

Access this white paper today to better understand the importance of adopting new technologies and approaches in order to build the infrastructure required to address proper customer engagement. Inside, gain insight about delivering an improved customer experience and find specific use cases of how progressive organizations are already innovating and reaping the benefits.

CRM | CRM Best Practices | Customer Data Management | Customer Retention | Customer Satisfaction

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