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Contact Center and CRM Integration: A Data-Driven Approach to Delight Customers
Every customer-focused business wants to improve customer experience in the contact center. Unfortunately, a lack of integration between systems used to monitor customer interactions can halt the success of such an objective.
However, by integrating customer relationship management (CRM) systems with your contact center activities, you can drastically optimize customer experience as well as drive operational efficiency.
Learn more in this comprehensive report from the Aberdeen Group that covers:
- Strategic value of contact center and CRM integration
- Key process management activities for integration
- Performance management metrics for integration
- And more