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Case Study - Using Big Data to Strategically Enhance Customer Support
Stories run rampant about big data project failures. Overly optimistic management expectations, unfamiliarity with enabling technologies, and projects that lack active participation from the business side usually claim the blame for less-than-successful projects. Because of such risks, industry analysts suggest that most organizations begin down the path to big data with small, manageable projects.
Read this ESG case study to learn how one company successfully implemented a new Hadoop-based solution along with several other key process and technology changes that, combined, are resulting in a number of significant business benefits:
- Faster, more usable customer analytics
- Increased operational efficiencies
- More successful, happier customers