Presentation Transcript: Analytics that drive high impact customer-focused enterprises
sponsored by IBM

Learning how to successfully leverage analytics across your entire customer service department is now a necessity if you want to be competitive in today’s market. Building a customer-centric enterprise allows for more than just a happy customer—it can lead to better products, better insights, and a whole plethora of benefits.

Unfortunately, many organizations do not know where to begin on shifting their focus to customer-centricity, and rarer still, shifting analytics towards the same goal.

Access the following presentation transcript to hear from Rebecca Wormleighton, strategy expert from IBM, on how to shift focus towards enterprise-wide customer analytics. Discover tips and tricks that allow for the shift, what you stand to gain, and more.

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