Big Data and Content Analytics: measuring the ROI
There is a high expectation for the potential value of big data analytics early adopters are achieving good results that are helping to drive decision making in the business, this survey of 340 technology professionals reveals.
However, although more trained practitioners have joined the ranks, organisations face skills shortages, and the tools available are still considered hard to use and somewhat expensive.
Many organizations are too immature in their content management, search, and basic reporting to contemplate big content projects just yet, although they are making technology decisions today with a view to a big data future.
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