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Keys for successful social and digital CRM initiatives

Cover

Social is the new king in the world of CRM – but analysts predict that half of Fortune 1000 companies will not see a return on investment in their social CRM initiatives due to a lack of clear business performance objectives.

In this expert e-guide, SearchCRM.com’s Albert McKeon sits down with Gartner analyst Adam Sarner as he reveals the keys for a successful social CRM initiative. Read on now to learn more, and discover:

  • Tips for ensuring ROI from social CRM
  • Getting more departments on board with social CRM
  • Real-world success story: Walt Disney World’s digital CRM adoption
  • And more
Vendor:
Oracle Corporation UK Ltd
Posted:
16 Dec 2013
Published:
16 Dec 2013
Format:
PDF
Length:
13 Page(s)
Type:
eGuide
Language:
English

This resource is no longer available.