Social is the new king in the world of CRM – but analysts predict that half of Fortune 1000 companies will not see a return on investment in their social CRM initiatives due to a lack of clear business performance objectives.
In this expert e-guide, SearchCRM.com’s Albert McKeon sits down with Gartner analyst Adam Sarner as he reveals the keys for a successful social CRM initiative. Read on now to learn more, and discover:
Tips for ensuring ROI from social CRM
Getting more departments on board with social CRM
Real-world success story: Walt Disney World’s digital CRM adoption
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