Rugby Football Union uses predictive analytics to drive fan engagement
sponsored by IBM

The Rugby Football Union (RFU) has millions of devout fans worldwide—many of them are new to the game. As a result, the RFU set out to deliver an exceptional fan experience by presenting real-time insights into the game in an exciting, intuitive, and in an easily accessible way.

But this feat did not come easy. The RFU had to rely on powerful analytics that could deliver the power they needed, and to a worldwide fanbase at the same time.

Access the following case study to see firsthand how the RFU used analytics to deliver an amazing experience to their fans. Uncover the technology they used and how it worked. 

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