Turning Social Media Activity into Prospects & Customers
sponsored by CA Technologies.

While many organizations have realized the benefits of social media as an online marketing tool, this means of reaching a larger audience isn’t necessarily drawing in revenue. Securely collecting identity information about fans is more difficult and costly than it seems.

How can businesses draw data from their social media following to gain actual customers – without risk to users’ personal data?

Inside this white paper, discover how to turn these fans into registered users of your system by leveraging technology that ensures secure use and compliance. Click through for these featured topics:

  • Key aspects of a social network marketing program
  • Making IT your business partner
  • Streamlining and securing the registration process
  • And more!
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