Reinventing the rules of engagement
CEO insights from the Global C-suite Study
IBM’s Global C-suite Study, interviewed 4,183 top executives covering more than 20 industries to find out how CxOs are earning the loyalty of digitally enfranchised customers and citizens.
This report, which delves more deeply into the perspectives of the 884 CEOs, reveals the CEOs believe that technology is at the top of the list of issues that will exert the strongest influence on their organisations and strategy.
CEOs anticipate three areas for action:
- Embrace disruption
- Build shared value
- Dare to be open
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