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A Better Customer Experience: Why CRM Alone Is Insufficient for Competitive Differentiation
In today’s hyper-connected world, customer experience is a business differentiator – and customers will not hesitate to leave you for the competition if they feel you’re not treating them right.
However, customer relationship management (CRM) applications alone are no longer enough for delivering the kinds of experiences that your customers want.
This resource examines the limitations of CRM apps, and explains how information access and socialization can enhance your CRM investment and ensure standout experiences while also delivering:
- Improved employee productivity
- Better collaboration and teamwork
- Lower IT costs
- And more