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Delivering Multichannel Web Experiences with IBM Solutions
Chances are that you and your organization have heard the phrase, “the customer is always right.” The truth is that never has there been a time where those 5 short words have ever meant so much. The problem lies in the fact that whether you like it or not, you can be branded through social media within seconds.
One way to ensure that your “inevitable branding” is successful is to deliver your content in a way that is fast and engaging to the customer. You need to be able to deliver multichannel content to any device, anywhere, and make sure that you offer compatible versions of your content as well. But how can you make this an everyday practice?
Consult this white paper to uncover what you need to know about multichannel content management. Discover how to successfully deliver you content to mobile devices, engage customers, and more.