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Case Study: Prioritize People Over Data for CRM
Asana, a tech company that provides collaboration tools, wanted to improve their customer relationship management (CRM) processes, but they didn't want to "deploy outdated software just to keep track of metrics" according to Kenny Van Zant, head of Asana's business operations.
Van Zant knew analytics weren't as important as the customers, so he looked for a more people-centric approach to relationship management.
Read this brief case study to learn the technology Asana implemented in order to focus more on customer relationships, as well as:
- Improve visibility into customer accounts
- Streamline customer team collaboration
- Increase data accuracy