BMW: Car manufacturer strengthens its competitive position

BMW: Car manufacturer strengthens its competitive position

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Business intelligence and analytics isn’t just for the marketing business anymore. As a matter of fact, BI and analytics can mine actionable insights from just about anywhere—Something BMW Group found out firsthand.

Consult the following case study to reveal how BMW Group used BI and analytics to actually take the CPU diagnostic data from their vehicles to make a better overall product for the consumer. 

Vendor:
IBM
Posted:
11 Feb 2014
Published
11 Feb 2014
Format:
PDF
Length:
4 Page(s)
Type:
Case Study
Language:
English
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