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Acquire the Ideal Customer with Customer-Driven Analytics

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Today’s customer has the ability to shop from vendors anywhere in the world. If you can’t offer specifically tailored content, they will go elsewhere. These unhappy customers can easily tarnish your brand with one simple tweet or post.

In the social age, you need to tailor each campaign to the individual, not the market. To get the customer in your clutches, you then need to be able to offer prospects intimate and intuitive relationships using the right analytics. Are you prepared? 

In this webcast, get a firsthand look at the technology needed to handle today’s “choosy consumer.” See how a new customer analytics strategy can strengthen nearly every aspect of your customer relationships, allocate resources more successfully, and achieve a greater overall ROI. 

Vendor:
IBM
Premiered:
Feb 10, 2014
Format:
Video
Type:
Webcast
Language:
English

This resource is no longer available.