sponsored by IBM
Premiered:  Feb 10, 2014
Format:  Video
Type:  Webcast
Language:  English

Today, the customer now has the ability to shop from vendors anywhere in the world, so if you can’t offer specifically tailored content, they will go elsewhere. What’s worse is that if the customer is not happy, with a simple tweet or post they can brand your company positively or negatively to millions of potential customers.

So, in this social age you need to be able to quickly tailor your campaigns to the individual, not the market. You need to be able to offer prospects intimate and intuitive relationships using the right analytics—that deliver full insights to their consumer history—do you have what it takes to do so?

View the following webcast to get a firsthand look at the technology you need to handle today’s “choosy consumer.” See how with the appropriate customer analytics solution, you can strengthen nearly every aspect of your customer relationships, allocate resources more successfully, and achieve a greater overall ROI. 

Business Intelligence | Business Intelligence Software | Content Analytics | CRM | CRM Analytics | CRM Best Practices | Data Analytics

View All Resources sponsored by IBM

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement