sponsored by IBM
Premiered:  Feb 10, 2014
Format:  Video
Type:  Webcast
Language:  English
ABSTRACT:

Today, the customer now has the ability to shop from vendors anywhere in the world, so if you can’t offer specifically tailored content, they will go elsewhere. What’s worse is that if the customer is not happy, with a simple tweet or post they can brand your company positively or negatively to millions of potential customers.

So, in this social age you need to be able to quickly tailor your campaigns to the individual, not the market. You need to be able to offer prospects intimate and intuitive relationships using the right analytics—that deliver full insights to their consumer history—do you have what it takes to do so?

View the following webcast to get a firsthand look at the technology you need to handle today’s “choosy consumer.” See how with the appropriate customer analytics solution, you can strengthen nearly every aspect of your customer relationships, allocate resources more successfully, and achieve a greater overall ROI. 






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