Social Business Analytics: Gaining Business Value from Social Media

Social Business Analytics: Gaining Business Value from Social Media

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With data velocity and volume, as well as social media data increasing exponentially each day, organizations need a business intelligence and analytics solution to help mine the right insights from their data.

Unfortunately, having just any run-of-the-mill BI and analytics solution is simply not enough. With social data more prevalent in the market than ever, you need a solution that offers the social business analytics aspect as well.

Can you solution help your organization measure and analyze social media data to gain the “why and how,” not just the “what and when?” What about taking that data, visualizing it and collaborating it across the enterprise?

Access the following white paper to uncover where you can turn to gain real business value from social media. Discover the tools and accompanying strategies to use to make sure that your business can capitalize on the social media movement.

 

Vendor:
IBM
Posted:
28 Jan 2014
Published
28 Jan 2014
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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