Retail 2.0 and why you need an API Strategy now
sponsored by Apigee Europe LTD

Many businesses, including retailers and e-commerce companies, are moving beyond traditional websites when it comes to online channels. Social media, mobile apps, and application programming interfaces (APIs) now make it easier than ever to connect to your customers wherever they are.

In this white paper, learn how retailers and ecommerce businesses can leverage API-driven channels to generate more customers, revenue, and foster innovation. Specific topics covered include:

  • Technology drivers in retail
  • Opportunities for "retail 2.0"
  • 10 issues of managing e-commerce via API
Available Resources from Apigee Europe LTD
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