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Retail 2.0 and why you need an API Strategy now

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Many businesses, including retailers and e-commerce companies, are moving beyond traditional websites when it comes to online channels. Social media, mobile apps, and application programming interfaces (APIs) now make it easier than ever to connect to your customers wherever they are.

In this white paper, learn how retailers and ecommerce businesses can leverage API-driven channels to generate more customers, revenue, and foster innovation. Specific topics covered include:

  • Technology drivers in retail
  • Opportunities for "retail 2.0"
  • 10 issues of managing e-commerce via API
Vendor:
Apigee Europe LTD
Posted:
26 Nov 2013
Published:
31 Aug 2010
Format:
PDF
Length:
10 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.