Customer Analytics: The Role of Integrated Systems
sponsored by IBM

While the core tasks of sales, marketing, and customer service professionals have not changed, everything around them has. Sales, marketing, and customer service managers seek to make sense of the deluge of data, uncover insights that can drive better decisions, and empower analysts, customer-facing employees, and customers with the right information at the right time.

A promising solution for this hurdle: workload-optimized systems that support a wide range of analytics workloads on big data.

Access this white paper today to explore this solution, get expert recommendations for your organization, and much more.

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