Big data and analytics for a holistic customer journey

Big data and analytics for a holistic customer journey

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In the modern business world, customer experience is everything. Digital marketing focuses on ensuring a seamless, holistic, multichannel experience to all customers all the time. And, in an experience-driven economy, your customers will quickly leave you if you don’t offer an experience that’s tailored to their ever-changing life circumstances.

To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed.

Access this informative white paper today for an in-depth discussion – as well as multiple case studies – on how you can use big data analytics to enhance experience while boosting the bottom line.

Vendor:
IBM
Posted:
25 Nov 2013
Published
31 Aug 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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