Presentation Transcript: How to build a 5 star app
sponsored by IBM

The mobile application world is a competitive one -- you only have so many users, and thousands of applications competing for their attention. To maintain competitive advantage, you need to ensure your apps are top-rated.

View this resource for a transcript of Forrester VP Jeffrey Hammond's webcast on building five-star mobile apps, and explore five pillars of mobility that will impact the application development lifecycle:

  • Mobile is primary
  • Insights from mobile data provide new opportunities
  • Mobile is about transacting
  • Mobile creates a continuous brand experience
  • Mobile enables the "Internet of Things"
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