From Disney to dishwashers: Digital CRM to change customer experience

From Disney to dishwashers: Digital CRM to change customer experience

Cover

In a technology-saturated world, customers have come to expect instant gratification from split-second texting, immediate answers from Google, and speedy online shopping from home. This effect also reigns true for marketers.

Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.

Also inside:

  • CRM and Disney World
  • Boosting customer data
  • Customer perks of digital CRM

And more.

Vendor:
IBM
Posted:
22 Nov 2013
Published
22 Nov 2013
Format:
PDF
Type:
eGuide
Language:
English
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