Social media listening pulls direct opinion, focus groups get personal
sponsored by IBM

More and more organizations are retiring traditional customer intelligence approaches – like focus groups and phone surveys – in favor of social media listening. But do these old-school methods of gaining customer insights still have a role to play?

This expert e-guide examines how your organization can use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table.

Also inside, uncover best practices for customer experience management (CEM) from a social media perspective.

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