Digital CRM and the Customer Experience
sponsored by IBM

In the age of instant gratification, customers expect and demand immediate responses and answers. But how is this expectation transforming the world of customer relationship management (CRM) – and what are savvy organizations doing to stay ahead?

This expert e-guide reveals why the use of digital technologies to enhance customer experiences is being hailed as "the next big thing” in the world of CRM. Read on to gain insight into the following topics:

  • Harnessing customer data with digital CRM
  • The customer perks of digital CRM
  • E-commerce: How small businesses stay competitive
  • And more
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