This resource is no longer available
Digital CRM and the Customer Experience
In a technology-saturated world, customers have come to expect instant gratification from split-second texting, immediate answers from Google and speedy online shopping from home.
This effect also reigns true for marketers, where companies across all industries are increasingly relying on computers and technology to make their customers happier. In this Solution Spotlight, learn more about how digital CRM (with inspirational examples from smart electronics and appliances to Disney’s MyMagic+ bracelets) has propelled companies into higher revenues and stronger, deeper customer loyalty.