Best Practices in Customer Experience Management
sponsored by IBM

Social media has taken center stage in the world of customer experience management (CEM) – and the most effective companies are quickly becoming those that use social media to gain customer insights.

This SearchCRM.com expert e-guide offers tips, tricks and best practices for driving social media and CEM success. Read on now to learn more about:

  • Traditional methods of information-gathering
  • The role of social media in providing customer insights
  • The value of automated contact services
  • And more
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