Mobile engagement at Krispy Kreme: Clever sensors ping doughnut lovers
sponsored by IBM

Organizations everywhere are struggling to get customers to engage and interact with their businesses. In order to distinguish your brand from the competition, you need to get creative when it comes to interacting with potential prospects – but how?

This expert e-guide highlights the success that doughnut company Krispy Kreme found with their mobile customer engagement strategy – which allowed the company to increase same-store sales by 6.8% without spending a penny on marketing.

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