Addressing changing customer behavior

Addressing changing customer behavior

Cover

Social media, e-commerce sites, and other trends are creating a business culture centered around customer experience – and with competitors so easily accessible, your organization needs to understand customer behaviors and improve experiences in order to stay ahead.

This resource offers valuable insight to help you better understand the issues impacting online customer experience and drive customer loyalty. Read on now to learn more about the following topics:

  • Understanding different types of customers
  • Customer experience initiatives
  • Analyzing customer behaviors
  • And more
Vendor:
IBM
Posted:
13 Nov 2013
Published:
31 May 2013
Format:
PDF
Length:
11 Page(s)
Type:
White Paper
Language:
English
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