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The State of Customer Data Integration 2013
Successful companies know that in order to increase agility, productivity, and costs, customer data needs to be accessible from all business touchpoints. Unfortunately, a recent survey shows only 16% of businesses report full levels of integration, which means many still struggle with delivering customer data to the users that need it.
In this comprehensive survey report based on data from over 900 responses from independent businesses and IT leaders, get an overview of the current state of customer data integration and learn how your organization can improve your integration practices. Topics covered include:
- Customer data integration trends
- Top customer priorities
- Levels of business system integration