Beyond Numbers: The Challenge of Telling your Company's Story
sponsored by IBM

Traditionally, the role of the CFO has been that of a historian: their business reports and financial calculations act as testaments to a company’s state at a certain time. But their role has expanded in recent years, requiring that CFOs not just provide the numbers, but also explain to stake-holders precisely what those numbers mean say about the past, present and future of a company.

This whitepaper examines the role of the CFO as the company storyteller and why need for narrative analysis of reports continues to grow. Read on to find out what the challenges of this role are, the capabilities CFOs must leverage to do their job effectively, and more.

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