sponsored by IBM
Posted:  31 Oct 2013
Published:  31 Oct 2013
Format:  PDF
Length:  8  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

In the technologically-savvy consumer market, customer experience is everything. Customers expect only the best in service, and when nearly everything about a particular business can be branded world-wide by unhappy customers in seconds, creating an environment that abides by the strict consumer standards is imperative for success.

The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures. Click on the following link to learn how to effectively handle the tech-savvy market and how to stay ahead of the curve. 






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