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Evaluation Guide: Enterprise Social Relationship Platforms
As more and more organizations are using social media to communicate with their customers, it's becoming increasingly obvious that social media strategies are useless without the right social media platform.
But in order to get the best value for your business, there are certain things to evaluate based on your needs and plans. In this helpful resource, explore a comprehensive checklist of the top 11 essential capabilities of an enterprise social media platform, and learn how to select the right one for your social media outreach efforts.