Case Study: Media Firm Uncovers the Value of Digital Media with Parallel Data Warehouse
sponsored by HP

MEC, a leading global media agency, wanted to provide better insight into online behavior. The company needed better tools for handling data, so it based its new CookieCutter service- a digital attribution platform- on the Microsoft SQL Server Parallel Data Warehouse.

Access this brief case study to learn more about MEC’s journey and discover how they managed to:

  • Cut query time from hours to minutes
  • Optimize clients’ marketing efforts across multiple digital channels
  • Improve access to data with self-service BI
  • Support more innovative media services by integrating diverse data sources
  • And more!
Available Resources from HP
See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement