Case Study: Media Firm Uncovers the Value of Digital Media with Parallel Data Warehouse
sponsored by HP

MEC, a leading global media agency, wanted to provide better insight into online behavior. The company needed better tools for handling data, so it based its new CookieCutter service- a digital attribution platform- on the Microsoft SQL Server Parallel Data Warehouse.

Access this brief case study to learn more about MEC’s journey and discover how they managed to:

  • Cut query time from hours to minutes
  • Optimize clients’ marketing efforts across multiple digital channels
  • Improve access to data with self-service BI
  • Support more innovative media services by integrating diverse data sources
  • And more!
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