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Case Study: Media Firm Uncovers the Value of Digital Media with Parallel Data Warehouse
MEC, a leading global media agency, wanted to provide better insight into online behavior. The company needed better tools for handling data, so it based its new CookieCutter service- a digital attribution platform- on the Microsoft SQL Server Parallel Data Warehouse.
Access this brief case study to learn more about MEC’s journey and discover how they managed to:
- Cut query time from hours to minutes
- Optimize clients’ marketing efforts across multiple digital channels
- Improve access to data with self-service BI
- Support more innovative media services by integrating diverse data sources
- And more!