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Case Study: Media Firm Uncovers the Value of Digital Media with Parallel Data Warehouse

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MEC, a leading global media agency, wanted to provide better insight into online behavior. The company needed better tools for handling data, so it based its new CookieCutter service- a digital attribution platform- on the Microsoft SQL Server Parallel Data Warehouse.

Access this brief case study to learn more about MEC’s journey and discover how they managed to:

  • Cut query time from hours to minutes
  • Optimize clients’ marketing efforts across multiple digital channels
  • Improve access to data with self-service BI
  • Support more innovative media services by integrating diverse data sources
  • And more!
Vendor:
HP
Posted:
28 Oct 2013
Published
30 Sep 2013
Format:
PDF
Length:
2 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.