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Case study: SealSkinz strategically increases online sales
On average, 75% of online shoppers leave before completing a purchase – and while this is normal shopping behavior, specialty apparel company SealSkinz wanted to find a way to reduce the amount of abandoners and increase online sales.
This brief case study reveals how SealSkinz was able to track site visitors and automatically remarket to them if they abandon – allowing the company to realize the following results:
- Increased online turnover by 4%
- Converted 21% of their abandoners back to purchase
- Improved customer brand engagement
- And more