WCM: Cornerstone for Customer Experience Initiatives
sponsored by Backbase

Savvy organizations are looking to integrate Web content management (WCM) with other core applications like CRM, email management, and campaign management in order to tailor content for targeted customer experience – yet getting there requires jumping some steep hurdles.

This e-guide turns an expert eye to WCM and customer experience management (CEM) integration, investigating key challenges as well as potential ways forward. Read on to learn more now.

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