WCM: Cornerstone for Customer Experience Initiatives
sponsored by Backbase

Savvy organizations are looking to integrate Web content management (WCM) with other core applications like CRM, email management, and campaign management in order to tailor content for targeted customer experience – yet getting there requires jumping some steep hurdles.

This e-guide turns an expert eye to WCM and customer experience management (CEM) integration, investigating key challenges as well as potential ways forward. Read on to learn more now.

Available Resources from Backbase
See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement