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WCM: Cornerstone for Customer Experience Initiatives

Cover

Savvy organizations are looking to integrate Web content management (WCM) with other core applications like CRM, email management, and campaign management in order to tailor content for targeted customer experience – yet getting there requires jumping some steep hurdles.

This e-guide turns an expert eye to WCM and customer experience management (CEM) integration, investigating key challenges as well as potential ways forward. Read on to learn more now.

Vendor:
Backbase
Posted:
14 Oct 2013
Published:
14 Oct 2013
Format:
PDF
Length:
15 Page(s)
Type:
eGuide
Language:
English

This resource is no longer available.